The People Code by Taylor Hartman

The cover of The People Code by Dr. Taylor Hartman shows the author in a suit, smiling, with colorful text highlighting the word MOTIVE and several questions about understanding peoples behavior.

As an author, psychologist, and leadership coach, Dr. Taylor Hartman offers an incisive system for improving your understanding of yourself and others and strengthening your day-to-day relationships. In first The People Code and then The Character Code, Dr. Hartman introduces the Color Code Personality Profile, explaining why people do what they do by identifying four basic personality types and showing you how to use “color profiles” to cultivate rich and balanced character and relationships.

All people, reveals Dr. Hartman, possess one of four driving “core motives,” classified by color: Red (“power wielders”), Blue (“do-gooders”), White (“peacekeepers”), and Yellow (“fun lovers”). Once you understand your color code—and the color codes of others—you can analyze your own innate personality and use that knowledge to balance your relationships, both personal and professional.

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